PRTO for Creators
This page is a media kit and a handshake. If you write, film, or post about the 80/20 rule, essentialism, or leverage over hustle, everything you need to cover PRTO is here: the story, the screenshots, the templates, and the offer.
"I built PRTO, the 80/20 life operating system. It's the tool that operationalizes what Richard Koch wrote about in The 80/20 Principle."
The rule itself is simple: roughly 20% of inputs produce 80% of outputs. McKeown calls it essentialism. Ferriss calls it the 4-hour workweek. PRTO makes it software.
What PRTO is
PRTO is a task manager that prioritizes by importance, not by date. It is built on the 80/20 rule, the pattern Richard Koch catalogued in The 80/20 Principle: roughly 20% of your tasks produce 80% of your results, so the product is designed to surface that 20% and keep the rest out of the way.
- Areas. Day job, side project, and personal life each get their own list, which means one capture surface and several lenses.
- Lens toggle. You declare what counts as results right now: goals or urgency. The same task list reads differently under each lens, which is the point.
- Top 20% column. Under the declared lens, PRTO shows the high-leverage minority, not a flat wall of tasks.
- Top 3 focus. From the 20%, you pick three. The constraint forces honest selection, because if everything is a priority, nothing is.
- Focus page. The intersection of your urgency 20% and your goal 20%: the work that serves both, which is usually the work that matters most.
- Cascade levels. You push tasks between areas manually, which keeps delegation and deferral deliberate instead of automatic.
Integrations with the usual suspects (Asana, Jira, Notion) are on the roadmap, not in the product. What ships today is the loop above.
No other task manager asks what counts as results before it shows you the list. PRTO does. What it leaves out is the pitch: no auto-rescheduling, no streaks, no gamification, no guilt emails. Whatever your list holds, the day narrows to three things.
Stop hustling. Start leveraging.
The offer
You, the creator
PRTO, free while you're creating. A paid signup or an approved piece each month keeps your seat. No subscription, no checkout.
Your commission
20% of every paid billing your referrals make, recurring while they stay subscribed. Payouts at $100. Reach 100 paying users and PRTO is yours permanently.
Your audience
20% off their first month through your link or code. A real reason to click, sized to a taste of the product.
How it works: sign up, open the Creator tab on your profile, and claim a handle. Your link is live immediately and your seat is on us while you're active. Submit what you publish from the same tab; reviews land inside 48 hours.
The angle for your audience isn't another app review: it's the 80/20 rule turned into software by someone living the double life it was built for.
Who this is for
The fit is the philosophy, not the follower count. If your audience thinks in leverage, this page is the shortest path to covering PRTO.
Philosophy first
You write or film about essentialism, the 80/20 rule, or leverage. Your audience already believes the idea. PRTO is the tool that operationalizes it.
Side hustle and balance
You cover building while employed or work-life balance. Your audience is juggling a day job and a side project, which is exactly what PRTO's areas and lenses are built for.
ADHD and solopreneur
You cover ADHD productivity or solopreneurship. PRTO is priority-first, not date-first: no guilt walls, no rescheduling cascades, just the few things that count.
Media kit
Everything below is a real product screenshot or brand asset. Right-click to save, or use the download link. No staged mockups.
Missing a shot or a different angle? Ask. If it helps you cover the product, I'll make it.
See it in action
The demo below is the same quick walkthrough we show new users: capture, declare the lens, find the 20%, pick the top 3.
Ready-to-post starting points
Steal these, then make them yours. The versions that work best are the ones in your voice, so treat these as scaffolding: the facts are true and the framing is ours, and the delivery should be yours.
Tweet / X thread
5 short posts. Ends on the beta link.
1/ I keep coming back to the 80/20 rule: 20% of what you do produces 80% of your results. Most of us know it. Almost none of us run our day by it. 2/ PRTO is a task manager built on that rule. You capture everything, declare your lens (goals or urgency), and it surfaces your top 20%. Pick your top 3 and protect them. 3/ It isn't another place to dump tasks. The 80% stays captured but out of the way, which means your list stops being a guilt wall. 4/ Areas are the part I didn't expect to matter. Day job, side project, personal life each get their own lens, and the Focus page shows where your worlds overlap. 5/ If you write about essentialism or leverage, this is that philosophy turned into software. Try it at prto.app/beta
Newsletter blurb
~130 words. Drop into a tools section.
If your to-do list treats every task like it matters equally, it isn't a priority list. It's a guilt wall. PRTO is built on the 80/20 rule: roughly 20% of your tasks produce 80% of your results. You capture everything, declare your lens (are you optimizing for goals or urgency right now), and PRTO surfaces the 20% that moves the needle. Pick your top 3. The rest stays captured but out of the way. Areas are the other idea: your day job, side project, and personal life each get their own lens, so important means something different in each context. It's the 80/20 principle Richard Koch wrote the book on, turned into software, in the spirit of McKeown's Essentialism. Try it: https://prto.app/beta
YouTube outline
5 beats. Hook to CTA.
1. Hook: "Your to-do list is not a priority list. It is a guilt wall." Show a typical flat task list. 2. The problem: every task looks equal, so everything feels urgent. The 80/20 rule says 20% of tasks produce 80% of results, but flat lists can't show you which 20%. 3. The philosophy: Richard Koch's 80/20 principle, essentialism, and leverage thinking. Do less, better. What Naval and Ferriss describe as leverage, made concrete. 4. The walkthrough: capture into areas, declare the lens, see the top 20% column, pick top 3, check the Focus page intersection. 5. CTA: try it at https://prto.app/beta. Your audience gets 20% off their first month through your link.
Who built this
I have a day job. I also have side projects, a personal life, and a to-do list that treated all of it as one flat pile. Every productivity app I tried did the same thing: capture everything, show me everything, let me drown in it.
The 80/20 principle, the one Richard Koch wrote the book on, was the idea I couldn't shake. If 20% of my tasks produce 80% of my results, then a task manager that shows me everything is showing me mostly noise. I wanted software that asked one question first: what counts as results for you right now? Goals or urgency? Answer that, and the list filters itself.
I built PRTO around that question. Areas for each context of your life, a lens you declare before you prioritize, a top 20% column instead of a wall, a top 3 to actually focus on.
I'm one person, employed, building this on the side. If your audience cares about leverage over hustle, I'd love to talk.
Covering PRTO?
Prefer to talk first? Say hi on LinkedIn and I'll set you up personally. Or go self-serve: sign up, open the Creator tab on your profile, and claim a handle. Your referral link and your free seat are live immediately.
Free for creators while you're active. For everyone else: $7/month with a 14-day free trial.
